Here is the dilemma.

You are the manufacturer of a Brand that is 3 years old. You have been advertising it to the tiling and plumbing section and it is slowly gaining credibility between tilers, plumbers and installers.

Does advertising your brand on the popular TV shopping channels trash your product and cause long tem credibility to your meetings with buyers of the serious high street retailers who specialise in plumbing retail and tiling retail.

At 365Drills we produce PORSADRILL which is now established in the professional tiler, plumber, builder and installations market as a solution to the problem of drilling holes into very hard granite stone and ever popular (but even harder) porcelain tiles.

The lure of advertising on the shopping channels is for volume sales. But over the three year advertising campaign the prize has always been to have the retail chains stock PORSADRILL.

Would advertising undo all the hard work and trash the credibility. Or is it another route to market and a useful advertising channel bringing sales and revenue to the company?



What do contractors forum members think of this dilemma.



PORSADRILL is a UK product made near Sheffield in Worksop and the aim is to
move into volume production and increase jobs as the plant.

I think I've commented on this before, and I'm sure this response is different than the last, but not too dissimilar (perhaps experience adding to this now?).

If it creates sales / cashflow, do it. With cashflow you can invest in other things important to the product, be it further development (creating even better products down the line), more advertising (creating more sales, and perhaps either better products down the line and / or a cheaper price), or even just to market research in the sense that you know if such a market (maybe mostly DIY buyers?) buys from you, which can help control the direction of the product perhaps?

That said (and I think this is nearer my older response on the tile forum), I think as you don't see Dewalt, BOSCH etc on shopping channels, I think you're setting a benchmark lower than the best out there, and IMO, you pretty much hold your area of the tile drilling market exclusively.