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Discuss Leaflet Drops in the Advertising, Sales and Marketing at the Contractor Forum; How many of you do leaflet drops? If you do them, what sort of return do you get enquiry-wise, and what sort of return do you get actual work-wise? (so ...
  1. #1
    Dan
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    Tea Maker Dan's Avatar
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    Default Leaflet Drops

    How many of you do leaflet drops?

    If you do them, what sort of return do you get enquiry-wise, and what sort of return do you get actual work-wise? (so calls/enquiries V's actual paying customers).

  2. #2
    Junior Member Simon's Avatar
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    Default Re: Leaflet Drops

    i always have some in the van at all times and if at the end of the day i finish early or something i try not to rush home and just run round the few streets around where i have been working
    the results are mixed sometimes nothing for ages then once in a while something comes of it

    bear in mind i have a sign written van and sometines put a board outside the job so if someone sees the van and the flyer hopefully it gives the potential customer some confidence (esp if they get on with their neighbours they might start talking about my work)

    i have never done a big drop so would be interested in what people have to say on that

  3. Thanks topquark thanked for this post
  4. #3
    Senior Member AT HAND SERVICES LTD's Avatar
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    Default Re: Leaflet Drops

    We did a huge leaflet drop with our business when we first started, mainly because we're relatively new to the area and had to start somewhere, but to be honest, we probably only had about a 2% return out of approx 1000 leaflets.

    We always carry business cards now and when we get a new van and get it sign-written, I think I'll pinch Simon's idea of having a board with leaflets attached!

    Lots of our first customers, took leaflets from us to pass around their pensioners clubs, I think the auld biddies were pleased to bits that they didn't get ripped off and we've had lots of repeat business that way too.

    Fran

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    Member handiyworks's Avatar
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    Default Re: Leaflet Drops

    I agree with fran 2% return from 1000 is spot on.
    most folk I speak to just say they throw them in a bin, been there done that but saying that I just landed a wee job from someone replying to a flyer through his door and that was last year I put it through
    Cam

  6. #5
    Junior Member obseen16's Avatar
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    Default Re: Leaflet Drops

    a builder mate of mine did a drop of 100 leaflets on the same street, within 18 months we have done work ranging form extensions to re-vamps on 8 houses on the street and he has 4 more extensions booked in for next year. its a standing joke now that were working our way round the street. everyone seems to know us now.

  7. #6
    Junior Member Elliot's Avatar
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    Default Re: Leaflet Drops

    As a flooring contractor we mainly deal in commercial based work, the problem we have is that a 5 week contract will finish and the next one want start for a week or so after. We decided to get some leaflets printed on drop a few of when time aloud in the hope of getting a few domestic jobs to fill in the time. We had 1000 leaflets done and delivered in side a month and got 1 phone call - not a very good start. That was during the summer we are booked up fully in to Jan which is great for us as we normally go very quite at this time of year as shopping centre's dont want us in smashing the place up with lots of xmas shoppers about. Do 1 good job and you seem to get lots of referrals.
    I used www.tradeprintonline.co.uk and now have leaflets done every month as they have offers on all the time.

    Be good

  8. #7
    Member mikethetile's Avatar
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    Default Re: Leaflet Drops

    i have just started using leafleting and think a 2% return is a bit optimistic

    i have done one drop and the return for enquries is less than 0.5% with about 30ish % of that converting into work

    with leafleting you need to keep dropping theres no point in making random drops occasionaly

    im gettin 10.000 done this time and targeting the areas i want to work in

    i will be dropping several evenings a week

    it will mean a leaflet dropping through each door every 3 months

    leafleting is time consuming but low cost, if you dont count your time that is

    ads in the local rag are less cost effective

    rated tradesman is the poorest value for money and i will be dropping my membership

    the most cost effective is personal reccomendation but its the slowest way to build up work

    this works well in an established business with a good customer base, its far cheaper to look after your existing clients than spend money chasing new ones

  9. #8
    Junior Member kenb's Avatar
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    Default Re: Leaflet Drops

    Hi guys,

    I've done several loads of leaflet drops (actually well designed good quality postcards) with pics of my work on the front and had absolutely nothing back, or any enquiries at all, over a year ago now. They were delivered to areas local to me and where it was likely to be the sort of quality work that I usually get.
    Tilers in Buckingamshire, tilers in Bedfordshire, tilers in Northamptonshire. High quality tiling. Stone tiling. Nationwide service.

    www.kdbceramicsandstone.com

  10. #9
    Member mikethetile's Avatar
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    Default Re: Leaflet Drops

    Hi Ken

    nice to see you on here

    im still undecided about leafleting, its supposed to be a 2% return, If it was I would be laughing as a one man band, all my work is reccomendation which is a slow way to build a business, with the reccomendations and repeat work I only need a few new clients a year to build things up

    with leafleting the only returns I have had are from people curious to what a job will cost them and those wanting a cheap job. only a few have turned into work

    the trick with leafleting is to make regular drops in the same area

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  12. #10
    Junior Member Echo's Avatar
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    Default Re: Leaflet Drops

    also had a limited response in terms of leaflet drops.. I dropped 1000 when I first set-up and i got one job which was changing a light fitting :/

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